Sound Image (Escondido, CA) has announced the appointment of Laurence Italia to Vice President of its Integration Division. In this new position, Italia will be responsible for new business development for Sound Image Integration as well as assuming management of the day-to-day business and staff.

“Larry has strong ties in the industry, specifically tour and install sound, and with his vast knowledge in marketing of installation products from sales through system design, we know he will be a tremendous asset to our team,” states President and CEO, Dave Shadoan.

Having spent over 28 years at Yamaha Corporation of America, most recently serving as Vice President/General Manager of Yamaha Commercial Audio Systems, Inc., he was responsible for the significant growth of the company and its Yamaha Commercial Audio products including NEXO speaker products.  Italia was also instrumental in providing design recommendations for its now famous PM1D, PM5D, M7CL, LS9, and the new Rivage PM10 digital audio consoles. Under his direction, the Yamaha CIS (Commercial Installations Solutions) product line was launched within North America along with the NUAGE advanced digital audio production DAW system, a collaborative effort between Yamaha and Steinberg.

Sound Image spent its first twenty years perfecting the tour production side of the industry and stands as one the top touring companies in the world. They then expanded into the systems integration business and have become a major player in that market as well, developing an impressive portfolio of installations of all types.

Sound Image Integration anticipates strong growth with Italia at the helm. He will lead a veteran team of highly accomplished and experienced Project Managers, Project Engineers and Sales Engineers who will drive the planned growth.

Italia will begin his new role immediately.