From AES: SSI, a leading Hollywood audio and video post production company specializing in cinema trailers, has purchased a new 7.1 monitoring system by Genelec. The new system consists of three Genelec 8260A Tri-Amplified Active Monitors for the L-C-R array, four Genelec 8250A Bi-Amplified Active Monitors for the rear and side surrounds, and a Genelec 7271A Active Subwoofer, was chosen to help SSI further expand its leading role as a post production resource for trailers for top Hollywood films. These include The Hobbit, Rise of the Guardians, Cloud Atlas and the upcoming Brad Pitt film World War Z. All three of these products reflect Genelec’s recently introduced Smart Active Monitor (SAM) concept, which allows monitors to be controlled with digital networking to enable the building of highly flexible computer-controlled systems of monitors.
This purchase also continues SSI’s longstanding tradition of being an all-Genelec facility for its audio studios, with all seven of its mix rooms fitted with Genelec speakers, including 8240A speakers for stereo monitoring. SSI provides a range of services to the film industry, including 5.1 theatrical trailer mixing, 5.1 digital audio sweetening, sound design, telecine, full service audio transfers and digital delivery services. RSPE Audio Solutions in Los Angeles sold the Genelec speakers to SSI.